Does your data accurately reflect your customers’ behavior or does it tell a limited story about when and why they bought your product? Your customer data is a moving target. If you use machine learning to predict how your customers behave now, based on how they behaved at the time they bought your product, then
Ask a group of people to define “data governance” and you’ll get various responses. Ironically, the term itself suffers from ambiguity, so here is how we define it: Digital transformation initiatives are a key driver for needing such data clarity, but there are others that we should keep in mind listed briefly here: One obvious
The impact of data transforming how business and society functions have progressed enormously over the last few decades, yet recent advances have fallen far short of their potential because only a very few – the data experts in our organizations – can “deal with data.” Organizations know that enabling their business professionals to be “information
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